Create message Event Set via TTEM

Step 1: Go into TikTok Events Manager (TikTok Ads Manager > Tools > select Events)

Step 2: Under data source, select "Messaging" and click "Next"

Step 3: Enter a name for your message event set.

• This event would be generated and to be selected under Ad Group level for "Conversations Optimisation"

Step 4:

• Select setup methods "Automatic setup with partner platform".
• You will be able to select your platform here and be directed there to complete TikTok integration before being able to run TikTok Messaging Ads